What is
Magento?

Magento is an open-source e-commerce platform owned by Adobe, designed for building powerful and highly customizable online stores. It's widely used by medium to large businesses that need full control over their e-commerce operations.

Main Features of
Magento:

Full Customization

Built on PHP, Magento gives developers complete control over every aspect of the store—design, functionality, and user experience.

Product Management

Advanced tools for managing thousands of products, including configurable products, bundles, and digital goods.

Flexible Pricing & Discounts

Supports complex pricing rules, tiered pricing, promo codes, and customer group discounts.

Multi-Store & Multi-Language

Manage multiple stores or brands under one installation with different languages, currencies, and domains.

Third-Party Integrations

Easily integrates with CRMs, ERPs, payment gateways, shipping providers, and more.

Robust SEO Capabilities

Clean URLs, metadata control, and built-in SEO tools.

Magento Editions

Magento Open Source (Free)

Self-hosted, free to use, but requires your own server and developer expertise.

Ideal for developers or companies with in-house tech teams.

Adobe Commerce (Paid)

Enterprise version with advanced features like B2B functionality, cloud hosting, advanced analytics, and support.

Suited for large-scale businesses.

If you are choosing Magento then things to consider :

  • Magento has a steeper learning curve and requires technical expertise (especially for setup, customization, and maintenance).
  • Hosting, security, and performance optimization are your responsibility unless you're using Adobe Commerce Cloud.
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